Online workshop to teach ADR practitioners how to effectively market services

Workshop led by marketing director turned arbitrator

Online workshop to teach ADR practitioners how to effectively market services

ADR Institute of Ontario has announced a two-day interactive online workshop in March for ADR practitioners who want to improve their marketing skills so that they can access more work opportunities and expand their client base.

The workshop called “Strategies for effectively marketing your ADR services,” held on March 3 to 4 from 10:00am to 12:00pm, will teach registrants practical ways to market their ADR services. It will also enlighten ADR practitioners on how they can appropriately present themselves online.

On the first day, the workshop will discuss how ADR practitioners can make a credible biography, which types of profile images, titles and credentials they should use and which search engine optimization (SEO) keywords can help them maximize the exposure for their services.

The second day will give registrants a chance to take online profile assessments. It will also teach them how to network with possible clients and to obtain service contracts and how to make use of their social and emotional intelligence skills to acquire referrals.

The workshop is led by Jasmine Do, an arbitrator with the Toronto Commercial Arbitration Society who was formerly a marketing director for more than 10 years. Do has experience working with small to medium-sized businesses and Fortune 500 companies and working with individuals coming from different ethnic, cultural and socio-economic backgrounds. She has served as a social emotional intelligence coach.

In the area of marketing, Do has trained sales representatives to more effectively brand themselves and has assisted them in increasing their commissions. Do has received marketing training from HubSpot and Google AdWords, among other companies.

Interested individuals may register here. Only 25 registrants will be accepted. The fee is $130 for members of ADR Institute of Ontario and $160 for non-members.

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