Fetherstonhaugh & Co. rebrands under Smart & Biggar banner

Firms align branding after almost 100 years working together

Fetherstonhaugh & Co. rebrands under Smart & Biggar banner
Steve Garland

Patent and trademark agency Fetherstonhaugh & Co. changed its name to Smart & Biggar IP Agency Co.

According to the announcement, Smart & Biggar and Fetherstonhaugh began their collaboration almost 100 years ago. The two firms already share partners, talent and infrastructure.

Now patent agency Fetherstonhaugh, which is under the Smart & Biggar brand, is aligning its name with the law firm. Steven Garland, chairman of the executive committee and managing partner of Smart & Biggar, said in an announcement that the name change is “business as usual” for the firm’s clients.

“The name Smart & Biggar is well known and highly regarded for intellectual property in Canada and globally,” said Garland. “This name change is a natural evolution and part of our long-term strategic focus on efficiency, further streamlining our operations, and wrapping our services under one banner.”

Related stories

Free newsletter

Our daily newsletter is FREE and keeps you up to date on all the developments in the Ontario legal community. Please complete the form below and click on subscribe for daily newsletters from Law Times.

Recent articles & video

Ford government’s cuts to Toronto city council ruled constitutional

Histories of Canadian law and Métis people are entwined, says Jean Teillet

More women are on TSX company boards - but there’s slow progress to the C-Suite, says Osler

GM lawyer Michael Smith becomes partner at Bennett Jones

Ontario court rules cap on general damages does not apply to sexual abuse

House of Commons reveals legal fee reimbursement over $54k

Most Read Articles

Ontario court rules cap on general damages does not apply to sexual abuse

Man discharged from his fourth bankruptcy

Insurance lawyers reveal their referral philosophies

Court of Appeal rules auto insurer not liable for parental negligence claim stemming from accident