Consumer seeing “bunny brand” in relation to batteries would make connection to ENERGIZER Bunny Trademark

Federal court | Intellectual Property | Trademarks | Miscellaneous

Summary judgment to strike allegations. Defendant D Inc. and plaintiff E Inc. were leading battery brands in Canada. E Inc. brought action for damages from D Inc.’s use of terms “next leading competitive brand” and “bunny brand” on labels D Inc. attached to packages of its D Inc. batteries. D Inc. brought motion for summary judgment to strike allegations from E Inc.’s second amended statement of claim. Motion granted in part. D Inc.’s use of term “bunny brand” on packages of its batteries may offend ss. 22(1) of Trademarks Act and will not be struck. D Inc.’s use of “bunny brand” may offend ss. 7(a) and 7(d) of Trademarks Act and will not be struck. D Inc.’s use of term “next leading competitive brand” on packages of its batteries did not offend either ss. 22(1), 7(a) or 7(d) and will be struck. E Inc. did not have right to accounting for profits. Given ENERGIZER Bunny Trademarks, and fact that each was a famous mark, somewhat-hurried consumer seeing words “bunny brand” in relation to batteries would make both link with and connection to ENERGIZER Bunny Trademark. D Inc. used “bunny brand” to claim that its batteries were longer lasting than E Inc.’s batteries.

Energizer Brands, LLC v. The Gillette Company (2018), 2018 CarswellNat 6146, 2018 FC 1003, Henry S. Brown J. (F.C.).

Free newsletter

Our newsletter is FREE and keeps you up to date on all the developments in the Ontario legal community. Please enter your email address below to subscribe.

Recent articles & video

Having experienced its inaccessibility, lawyer’s podcast aims to demystify law for the non-lawyer

Ontario government urged to make public health ads bilingual after investigation reveals shortfalls

Ontario Superior Court dismisses real estate agent's appeal over inaccurate tax listings

Ontario Superior Court invalidates home sale due to illegal actions by mortgage company and buyers

Ontario Court of Appeal upholds termination of real estate agreement due to prolonged inaction

Ontario Superior Court orders sale of medical office building in co-ownership dispute

Most Read Articles

Ontario Court of Appeal upholds termination of real estate agreement due to prolonged inaction

Having experienced its inaccessibility, lawyer’s podcast aims to demystify law for the non-lawyer

Ontario Superior Court invalidates home sale due to illegal actions by mortgage company and buyers

Ontario Superior Court dismisses real estate agent's appeal over inaccurate tax listings